Whoop, the company behind the now-famous fitness and health tracker, has just closed a jaw-dropping $575 million Series G funding round, catapulting its valuation to an eye-popping $10.1 billion. That’s close to three times higher than the $3.6 billion it was worth not too long ago. This isn’t just another tech deal—it’s a coming together of global financial powerhouses, major medical names, and an all-star roster of the world’s highest-profile athletes.
The heavyweights joined in force. Collaborative Fund took the lead, while sovereign wealth giants like Mubadala Investment Company and Qatar Investment Authority joined the party. Abbott and Mayo Clinic—names synonymous with the best in health—signed on too, along with 2PointZero Group, Macquarie Capital, IVP, Foundry Group, Accomplice, Affinity Partners, Glade Brook, B-Flexion, Promus Ventures, and Bullhound Capital. But the star-studded cast didn’t stop there. Individual backers include people whose names are stitched onto the fabric of modern sport: Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, and Niall Horan. With this fresh injection, Whoop’s total fundraising now hovers at nearly $900 million since it all started.
One participant on the cap table stands out: Abbott, a behemoth in medical devices. Will Ahmed, Whoop’s founder and CEO, hinted that this is more than just a financial move. He teased that partnering with Abbott signals a wider ambition—a pivot towards deeper health and medical features, with more announcements on that horizon.
This windfall didn’t come out of thin air. According to Ahmed, Whoop is closing the most successful chapters in its history. Revenue bookings soared past a $1.1 billion run rate last year, marking a 103% year-over-year leap. Ahmed, in a recent TechCrunch interview, emphasized why the bookings metric carries so much weight in their world: When your business relies on shipping millions of wearable devices across continents and managing an ongoing subscription model, investors must grasp the intricacies—the way hardware, subscription cash flow, and inventory management all intersect. It’s a much trickier puzzle than pure software, and bookings offer the clearest window into it.
So, what will all these hundreds of millions actually do for Whoop? Ahmed outlined an ambitious roadmap. The company plans to snap up top talent, pour resources into R&D, ramp up its brand’s international presence, and position its marketing front and center—all powered by the new capital. The hiring spree has already begun, signaling Whoop’s intent to scale on every front.
The big question—one that hangs in every investor’s mind—is whether this massive round means an IPO is finally around the corner. Rivals like Oura are said to be flirting with bankers about going public this year. Ahmed, however, was careful: he says the company is laying the groundwork and doing “no-regrets work to be a public company,” but stopped short of promising a Wall Street debut anytime soon.
For now, Whoop remains a privately held powerhouse, but with a brand that resonates deeply among athletes, health enthusiasts, and weekend warriors alike. If and when Whoop decides to step into the public markets, it’ll be with legions of users and a brand beloved by consumers. Until then, this mega deal gives Whoop endless runway—and a new marching order to build even bolder.
For those hungry for more of the story, Ahmed recently sat down for a full interview on Whoop’s early hustle, explosive team growth, and how artificial intelligence is weaving ever deeper into their technology. Listeners can tune in for insights, or read up on how Whoop is staking out more ground in healthcare—and why that matters for its future.
In tech, seismic rounds like these aren’t just funding stories. They’re harbingers of what’s next—where money, innovation, and ambition converge. For Whoop and its fleet of investors, the road ahead has never looked more open.
